Nitin Manchanda - Co-Founder & Fintech Consultant

Nitin has over 20 years of experience in information technology predominantly in the Financial Services industry. He has been part of the founding member group of multiple successful start-up companies prior to starting Directing IT. Nitin has successfully lead technology teams and built enterprise technology in his previous experience. He is an expert in FinTech solutions for Peer to Peer Lending, Online Lending and Core Banking solutions. He earned a bachelor's degree in Mathematics from St. Xaviers College, Mumbai and a master's degree in Project Management from Symbiosis Center for Distance Learning.

His expertise and experience gives him the edge in technology consulting, project management and successful implementations of technology projects.


Prakriti Sethia - Co-Founder & Marcom Consultant

Prakriti has been a media professional working in versatile environments, handling various roles & a range of responsibilities for over 20 years. She have been an Entrepreneur, Marketing & Communication professional, Creative Consultant, Project Manager, Designer, Animator and Visual effects Supervisor apart from a UX Lead in her last assignment. She earned a bachelor's degree in Arts from Calcutta University.

Heading the MarCom Strategy & Design consultation services at Directing IT, she provides creative consultation to our clients on Brand Building/ Positioning, MarCom Collaterals Design & Development, User Experience Strategy & Development along with Project Management services that will ensure smooth delivery of client's MarCom & UX related projects from conception to launch.